Franklin & Marshall College Licensing and Trademarks

OverviewAthletics Identity Guide | List of Licensees | How to Become Licensed

Over the years, the symbols, icons, and trademarks of Franklin & Marshall College have come to represent the passion of our alumni, fans, students and student-athletes.  To ensure that these marks and images are used properly, the College established a trademark licensing program in 2013.

The F&M trademark licensing program strives to promote, enhance and elevate the image of the College by authorizing the use of our marks on high-quality, socially-responsible and tasteful merchandise and apparel.  

F&M has contracted with Strategic Marketing Affiliates ("SMA") to help manage the licensing program. SMA acts as an intermediary for F&M, enabling it to work directly with manufacturers and retailers. This ensures that decisions can be made promptly and that manufacturers can become licensed with the College in a timely manner. 

Any person, organization or corporation wishing to manufacture a product bearing or containing any of the marks of the College, or to provide a service that will use the marks, must enter into a licensing agreement that authorizes such use. Examples of products include giveaways, apparel, uniforms, sports equipment, etc.

Only officially licensed, approved vendors (licensees) may produce items bearing the College’s trademarks or name. Those wishing to become licensed can view the process here.  Along with a completed application, vendors will be required to submit product samples, proof of insurance, and a nominal fee.  All vendor questions regarding the application and approval process should be directed to SMA.

In addition to the application and license renewal processes, SMA manages royalty reporting, artwork approvals, enforcement, promotions and general administration of the College's licensees.

Once a vendor is licensed, they can access current, accurate F&M logos and marks from Logos On Demand, SMA's web based artwork database. Product designs must be submitted into Logos On Demand for review and approval prior to being produced.  Items bearing F&M's trademarks without a license may be considered "counterfeit" and subject to all available legal remedies, including seizure of the items.  Additionally, licensed vendors who fail to submit designs for pre-production approval may have their license revoked.