Franklin & Marshall Director of Athletics, Patricia S.W. Epps, announced the promotion of Mickey Blymier as the Diplomats’ Director of Athletic Communications on August 15, 2011. Blymier is responsible for all aspects of athletic communications for the Diplomats’ 27 intercollegiate athletic teams.
Since being hired as Sports Information Director in 2009, Blymier has turned F&M's Athletic Communications Department into a leader in the field and one of the nation's best in Division III. In 2012-13, Blymier added high-definition web broadcast for 12 sports, making F&M the first institution in the Centennial Conference to broadcast in HD and one of only 20 schools around the country to do so. Since then, he has led the broadcast of at least 150 events each year and overseen a 176 percent increase in viewers over the four-year period. In 2015-16, over 32,000 viewers watched live sporting events produced by the department.
In the summer of 2010, Blymier led the reconstruction of GoDiplomats.com, resulting in a more robust website which immediately doubled the number of page views per month. In 2015-2016, GoDiplomats.com reached 34 million page views, another 209 percent increase from 2012-13.
The department's online presence has continued to grow, as the GoDiplomats youtube page has experienced a 193 percent increase in views from 2012-13 to 2015-16. Subscribers can find highlights, previews, and other exclusive content on the page, which now features well over 100 new uploads per year.
Blymier’s scope has extended past the traditional duties associated with a D.A.C. He plans, organizes and scripts the annual Athletic Hall of Fame Dinner and manages the F&M Athletic Online Store, DiplomatsGear.com.
Other tasks include serving as the liaison between the athletic department and information technology department at the college. He has also worked extensively with researching and implementing FrontRush, a compliance and student-athlete management software in use by the athletic department. “His focus on technology and web services has kept F&M on the cutting edge in the world of athletic communications,” Epps commented.
In 2011-12, Blymier reached a number of key achievements that included a redesign of the Hall of Fame section on the athletic website to make it more user-friendly, as well as the planning and the redesign of the Hall of Fame Room in order to make the space more modern and visually appealing.
Blymier also planned and successfully ran five basketball tournaments during the year, including the 2012 Centennial Conference Championship, as well as the First, Second, Sweet 16 and Elite Eight Rounds of the NCAA Tournament. The department’s broadcast of the Elite Eight contest against MIT attracted an all-time high 1,426 viewers.
In the spring of 2010, Blymier was part of a focus group that developed the new Diplomats identity and was responsible for the implementation of the new athletic marks. He was the force behind the partnership with Stretch Internet to provide free video and live stats for 20 of the department’s 27 sports.
Blymier was appointed Sports Information Director at Franklin & Marshall College during the summer of 2009. Blymier previously served as the Interim SID during the spring semester and as an intern in the Diplomats’ athletic department.
As the Interim SID, Blymier added several new features to GoDiplomats.com, and is responsible for the new graphics and video features, as well as several of the social networking features in the GoDiplomats.com family. As an intern, Blymier worked in all phases of the department from compliance and scheduling to event management. In the winter of 2008-2009, he worked extensively with the Lancaster County Visitors Bureau, to establish an inventory and fee schedule for the county’s athletic venues.
Blymier graduated from Millersville University in 2006 with a Bachelor of Science in Industrial Technology with a focus in Graphic Design. He returned to Millersville a semester later for graduate school, earning a Master of Education in Sport Management in 2008.
In addition to his education and experience in graphics, Blymier brings seven years of coaching experience with him. He spent four seasons as the assistant defensive coordinator at Donegal High School.
Blymier resides with his wife, Dana, in Mt. Joy.