Franklin & Marshall College

Ulrich played four years of varsity golf for the Diplomats and was on the five-man squad that won the Middle Atlantic Conference (MAC) Championship in 1980. He went on to serve as first Executive Director of the Centennial Conference and held that role from its inception in 1993 to 2019. He helped grow the Centennial into an elite small college athletic conference and one of most-respected across Division III. 

In January 2019, Ulrich was honored by the NCAA Division III Coaches Association with the Dennis M. Collins Lifetime Achievement Award and was recently honored with the CoSIDA Lifetime Achievement Award in June 2019.